Learnings at Scale

RevOps for Startups: Building Your Tech Stack from Day One w/ Nico Druelle | E19

In this episode, we bring back Nico Druelle, the go-to RevOps architect for hypergrowth startups. Whether you're a founder or early-stage operator, Nico breaks down the exact systems, tools, and strategies you need to lay a solid RevOps foundation, from CRMs and marketing automation to lead enrichment and sales engagement platforms.Learn how to:
Set up your minimum viable RevOps tech stack
Avoid costly mistakes with CRM migrations
Balance automation and human oversight
Pick the right first RevOps hire
Scale your GTM infrastructure with confidence
This episode is a must-watch if you're serious about growing your startup the smart way.
 
Connect with Nico on LinkedIn: https://www.linkedin.com/in/nicolasdruelle/
 
00:00 Introduction to RevOps for Startups
00:23 Building the Core RevOps Tech Stack01:24 Optimizing Data Enrichment and Orchestration02:45 Choosing the Right CRM and Marketing Tools04:55 Addressing Common Startup Challenges06:00 Effective Lead Sourcing and Management08:19 The Importance of Human Oversight in Automation10:06 Success Stories and Best Practices13:19 Conclusion and Further Resources

RevOps series part 2: Aligning Your Teams for Maximum Revenue | E18

In this episode, Max welcomes back RevOps expert Nico Druelle to discuss how Revenue Operations can transform siloed departments into a cohesive revenue-generating machine.
 
Discover how an effective RevOps function:
Prevents departments from working in isolation
Creates clear handoffs between teams
Aligns marketing qualified leads (MQLs) with sales processes
Builds trust between marketing and sales teams
Implements the right tools and processes across departments
Tired of seeing your marketing team generate leads that sales doesn't trust? Or watching your sales team waste time sourcing their own leads? Nico explains how proper RevOps implementation bridges these gaps to create a "well-oiled machine" where prospects flow smoothly through your funnel.Whether you're struggling with team alignment or looking to optimize your revenue operations, this video provides practical insights from someone who's seen it all.
 
00:00 Introduction and Overview00:27 The Importance of RevOps in Team Alignment01:14 Challenges Without Effective RevOps02:03 Role of RevOps in Streamlining Processes03:36 Real-World Examples and Best Practices05:11 Common Pitfalls and Solutions05:54 Conclusion and Next Steps

The $1M Solo Consultant: Scott Leese on Freedom, Sales Evolution & Zen | EP 17

In this conversation with Scott Leese, a successful sales consultant and former VP of Sales, Max explores the journey from corporate leadership to independent consulting. Scott shares how he built a thriving solo practice generating over $1 million annually while maintaining a 93% profit margin. The discussion covers how sales is evolving away from traditional cold outreach toward relationship building, content creation, and referral networks. Scott offers valuable advice for founders scaling their sales teams, including the importance of simplifying product messaging, hiring full-cycle salespeople, and focusing on network building. This episode provides a candid look at work-life balance, goal-setting, and the future of sales in an increasingly AI-driven landscape.
Content of the episode:
00:00 Introduction and Early Career00:54 Transition to Consulting01:50 Going Independent03:40 First Clients and Networking04:55 Scaling and Business Philosophy07:40 Balancing Work and Life12:29 Staying Sharp and Diversifying18:34 Modern Sales Strategies24:51 The Decline of Traditional Sales Methods28:31 Building a Network in Sales31:44 Leveraging AI in Sales34:12 Scaling Sales Teams and Strategies35:23 Challenges and Breakpoints in Scaling41:34 Hiring and Compensation for Sales Teams46:50 Final Tips for Founders
 
Looking for great growth tips? – Follow Scott on LinkedIn: https://www.linkedin.com/in/scottleese/
Check out Scott’s consulting business here: https://scottleeseconsulting.com
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO 

RevOps 101: Why It's the Secret Weapon of Scaling Startups | E16

What exactly is Revenue Operations, and why is it suddenly everywhere? In this video, RevOps expert Nico Druelle cuts through the jargon to reveal how this critical function orchestrates your entire revenue stack. Learn why RevOps is more than just a buzzword—it's the bridge between departments that creates a unified customer journey from first touch to support. Discover why placing RevOps under existing departments undermines its effectiveness, how AI is transforming traditional ops roles, and what a well-designed RevOps function can achieve for scaling businesses. If you're building a high-growth company or struggling with fragmented go-to-market systems, this is your essential primer on creating the "golden record" that drives revenue efficiency.
 
Content of the episode:
 
00:00 Introduction to RevOps Series00:06 Defining Revenue Operations00:21 Introducing Nico Druelle01:54 RevOps vs. Traditional Operations03:36 Core Responsibilities of RevOps05:06 The Evolution of RevOps07:48 Common Misconceptions About RevOps09:59 The Importance of Data and Enablement11:19 Conclusion and Next Steps

The Art of Bootstrapping: Jotform's journey to 25 million users | E15

Aytekin Tank, founder and CEO of Jotform, shares the remarkable story of bootstrapping his company from a simple form builder to a platform serving 25 million users without ever raising venture capital. From his early days as a developer creating forms for a media company to building a product empire with 600 employees, Aytekin discusses the freedom of bootstrapping, the power of continuous innovation, and the importance of balancing product development with growth. He reveals key strategies that helped Jotform thrive, including the early decision to offer a free tier, the focus on user feedback, and how he learned to delegate and automate as the company scaled. The conversation offers valuable lessons for founders on sustainable growth, competing with tech giants, and maintaining entrepreneurial spirit while building a lasting business. Aytekin's "50-50 rule" for balancing product and growth serves as a practical framework for bootstrap founders looking to build successful companies.
 
Content of the video:
00:00 Introduction and Welcome00:31 The Journey of Bootstrapping Jotform01:39 The Importance of Slow Growth03:10 The Role of a Founder10:54 Innovating with Jotform AI18:32 Building and Validating New Products27:47 Product Features and User Engagement30:02 Evolution of the Form Builder31:33 The Birth of Jotform33:09 Early Strategies and Growth47:29 Automation and Delegation51:09 Competing with Giants55:22 Balancing Product and Growth 58:12 Conclusion and Final Thoughts

David Blinov: Building the Top B2B Marketing Agency in the Nordics | E14

David Blinov is the founder and CEO of the F Company, one of the top B2B marketing agencies in the Nordics. In this episode, David and Max dive into what it takes to build a successful agency, from the art of specialization and navigating industry challenges to marketing strategies that drive growth. They also explore the broader themes of entrepreneurship, including the highs and lows of starting a business, and what it takes to succeed in today's competitive landscape.
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Chapters
(00:01:00) Introduction and Welcome
(00:01:06) Early Entrepreneurial Ventures
(00:03:30) Affiliate Marketing
(00:05:55) Returning to Finland and New Ventures
(00:10:55) Founding FameFlow
(00:15:25) Lessons from the First Venture
(00:17:21) Path to the F Company
(00:20:15) The Crowdfunding Campaign That Launched an Agency
(00:25:54) Secrets to a Successful Crowdfunding Campaign
(00:29:44) Building a B2B Marketing Powerhouse
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Links:
 
Say hello to David on LinkedIn at https://www.linkedin.com/in/davidblinov and check out The F Company at https://thefcompany.com/ 
 
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive audit of your paid advertising, SEO, user experience, analytics, and much more at www.opascope.com
 
Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!

How AI Changed SEO Forever (And How to Win in 2024) with Jimmy Park | E13

Jimmy Park is an SEO expert who co-founded and scaled his agency, Techwood Consulting, before exiting in a sale to Acadia, one of the top performance marketing agencies in the United States. In this episode, Jimmy and Max tackle the internet's most pressing SEO questions ranging from the impact of AI on SEO to actionable strategies for navigating algorithm updates, how to troubleshoot a sudden loss in traffic, and much more.
 
Show notes:
-
(00:00:00) Introduction
(00:00:15) Is SEO Dead and did AI kill it?
(00:06:26) Troubleshooting Sudden Traffic Drops
(00:17:58) Do backlinks still matter?
(00:22:23) AI-Generated Content and SEO
(00:31:54) The Importance of Brand Building in SEO
(00:37:05) Keeping Up with AI in Search
(00:41:18) Rapid Fire SEO Questions from the Internet
(00:48:37) Conclusion and Final Thoughts
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Links:
 
Say hello to Jimmy on LinkedIn at https://www.linkedin.com/in/jimmypark/ and you can reach out to him at jimmy.park@opascope.com with SEO questions.
 
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive audit of your paid advertising, SEO, user experience, analytics, and much more at www.opascope.com
 
Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!

Lessons From Building a 150 Million-Dollar Ad Machine with Bruce Tannenholz | E12

Bruce Tannenholz has spent 10s of millions on digital ads and driven hundreds of millions in revenue. This episode dives into the critical, yet often overlooked, elements behind companies that are successful in acquiring customers through paid advertising, going beyond just "running ads."
Bruce, a seasoned marketing and sales leader, shares his journey from headhunting to building a $150 million revenue business through strategic customer acquisition. He reveals his playbook for maximizing lead value, upselling, and optimizing unit economics to fuel continuous ad scaling.
 
Show notes:
-
(00:00) Introduction and Background(00:38) Early Career and Headhunting(04:30) Building an Affiliate Network(07:09) Scaling Marketing and Sales(14:29) Shift to PR Business(28:04) Understanding Marketing ROI(29:33) The Importance of Upselling(31:59) Targeting Home Services(34:50) Leveraging Third-Party Expertise(38:32) Optimizing Lead Forms and Landing Pages(41:37) Scaling Paid Advertising Programs(48:15) Adapting to New Advertising Platforms(52:26) Educating Small Business Owners(55:19) Conclusion and Final Thoughts
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Links:
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
 
Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO
 

How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11

Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:-(00:00:00) Introduction(00:00:59) The $8 Million Pricing Strategy(00:07:28) Building a Data Foundation for Product Growth(00:15:25) Hypothesis-Based Product Strategy(00:23:43) Navigating Imperfect Data(00:29:23) Building a Growth-Oriented product Team(00:36:58) Leading & Building Product Growth Teams(00:40:21) Ignasi's Book Recommendations-Links:
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
 
Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO
 

Tinder, AI, and Scaling a Startup to 2MM ARR in 14 Months with Anis Bennaceur | E10

Anis Bennaceur is the CEO and Co-Founder of Attention. In this episode, Anis breaks down his unconventional growth tactics, sharing what he learned from being an early employee at Tinder focused on growth, bootstrapping his first startup, and building his latest venture, Attention, to $2M ARR in just one year.
 
Show notes:
-
(00:00) Introduction(01:59) Anis' Background(05:00) Joining Tinder and Growth Hacking(09:16) Launching Mixer: A Network for Creatives(17:15) Founding Attention: AI for Sales(21:43) Growth Hacking and Experimentation Insights(33:36) Building AI Products and Customer Focus(40:23) Learning and Scaling as a CEO
-
Links:
 
Check out attention.tech if you're interested in leveling up your sales team, and say hello to Anis on LinkedIn at https://www.linkedin.com/in/anis-bennaceur/
 
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more -> www.opascope.com
 
Subscribe to our newsletter on www.learningsatscale.com and be the first to know when we release new episodes!