Scaling to 8,000 Members & Millions in Revenue with For Them's Kylo Freeman | E9

Kylo Freeman is the CEO and founder of For Them. For Them produces chest binders for the trans and non-binary community but Kylo’s mission goes beyond their product. At For Them, Kylo and their team are working to build a supportive ecosystem around their customers. This episode explores Kylo’s unique approach to entrepreneurship, balancing a deep commitment to care and community with the demands of scaling a successful business. 

 

(00:00) From PwC to PreHype: The Path to Founding For Them

(02:29) Finding the Right Problem and Ideation Phase

(05:21) Validating the Idea and Early Customer Research

(07:06) Hacking Product Development

(18:18) Building and Scaling the Community

(23:43) Balancing Creative Vision with an Operational Mindset

(34:01) A Renaissance Human: How Kylo Diversified Their Skills

(41:22) Crossing the Chasm and Navigating Growth Chapters

(46:46) The Future of For Them