Learnings at Scale

eCommerce Conversion Secrets with Erik Christiansen, CEO of Justuno | E4

Max sits down with Erik Christiansen, CEO and co-founder of Justuno. Justuno was born from an idea Erik and his co-founder had while running the e-commerce store for Sierra Snowboards: users who left the site and Googled "Sierra Snowboard Coupon Code" would come back and have a sales conversion rate between 8% to 12%. That insight led them to ask the question "what if we show them that coupon on the site?"
Today, Justuno helps over 133k brands turn their website visitors into customers.
(00:00) Introduction(10:03) Bootstrapping a Business: Eric's Journey(12:50) The Birth of JustUno(15:31) Understanding Website Optimization(22:04) Maximizing the Value of Website Visitors(31:41) The Amazon Effect on E-commerce(38:50) Navigating a Cookieless World(42:33) The Role of Data and AB Testing(52:53) Future Trends in Conversion Rate Optimization

$1,000 To Millions: The Salesflow Growth Story | E3

Max ⁠sits down with Besnik Vrellaku, CEO, and Chintan Maisuria, COO, of Salesflow. Salesflow is a business that helps B2B companies generate leads and automate quality outreach. By balancing research and testing in both acquisition and retention phases, Besnik and Chintan make prescient decisions. Their well-timed growth strategies turned a scrappy bootstrapped startup with $1000 in the bank into a multimillion-dollar B2B SaaS company.
 
(00:00) Introduction
(10:02) Chintan’s Learnings from Validating 100+ Companies
(19:43) Building MVPs and Bootstrapping Challenges
(29:16) From $1000 to Millions: Getting the First 100 Customers
(38:21) SaaS Attribution Challenges
(41:18) Balancing Attribution Models
(43:50) The Role of Different Ad Channels
(45:30) Intent Channels
(48:04) Meta in B2B Marketing
(53:43) Growth Hacks and Retention Strategies
(58:52) The Future of Growth Strategies
(01:20:16) Final Thoughts

Cracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly | E2

Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B SaaS space. (00:00) Introduction (00:14) Derek’s Path to Warmly (06:02) Joining Warmly: The Beginning (11:09) Navigating Early Challenges (15:45) Building a Marketing Thesis (27:13) Understanding Buyer Psychology (32:39) Finding the Right Customers (34:47) Challenges in Marketing Metrics (44:56) Building a Strong Brand (53:22) The Pillars of a Marketing Thesis (01:00:06) Executing the Marketing Strategy (01:06:52) Engaging with Influencers (01:09:04) Conclusion and Final Thoughts

Idea to Launch: Nicholas Thorne on Starting Your Next Business and Audos | E1

Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI is changing the game for modern founders. 
(00:00:00) Introduction
(00:01:11) Cold Plunge Conversation
(00:05:11) The Role of Entrepreneur in Residence
(00:07:25) Action Creates Information
(00:15:03) Resourcefulness in Entrepreneurship
(00:35:04) The Genesis of Audos
(00:40:34) AI Innovations
(00:41:41) Introducing Audos: AI Co-Pilots for Entrepreneurs
(00:42:28) Customer Delight Plan: From Inkling to Presentation
(00:43:33) Customer Interaction: From User Journey to Feedback
(00:46:05) Synthesizing Customer Feedback with AI
(00:46:54) Creating Your Own AI
(00:50:35) Diverse Entrepreneurial Ideas and Success Stories
(00:59:31) The VC Mindset – What Founders Should Know
(01:19:30) Final Thoughts and Upcoming Book Release

Learnings at Scale Trailer

Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and what they’ve learned along the way.