Learnings at Scale

Cracking $1M ARR: Growth Secrets from Y Combinator-Backed Warmly | E2

Max sits down with Derek Jackson, Head of Marketing at Warmly. Derek’s brand-building strategy combines a strong bias to action with careful attention to feedback. He walks Max through the process of cultivating a brand reputation. With a clear marketing thesis and an iterative approach to branding, Warmly keeps an eye to future growth in the B2B SaaS space. (00:00) Introduction (00:14) Derek’s Path to Warmly (06:02) Joining Warmly: The Beginning (11:09) Navigating Early Challenges (15:45) Building a Marketing Thesis (27:13) Understanding Buyer Psychology (32:39) Finding the Right Customers (34:47) Challenges in Marketing Metrics (44:56) Building a Strong Brand (53:22) The Pillars of a Marketing Thesis (01:00:06) Executing the Marketing Strategy (01:06:52) Engaging with Influencers (01:09:04) Conclusion and Final Thoughts

Idea to Launch: Nicholas Thorne on Starting Your Next Business and Audos | E1

Max sits down with Nicholas Thorne, General Partner at PreHype and co-founder of Audos. They dive deep into the world of entrepreneurship, exploring PreHype's unique approach to helping experienced founders find and validate their next big idea. Nicholas shares his insights on the importance of customer validation, rapid experimentation, and how AI is changing the game for modern founders. 
(00:00:00) Introduction
(00:01:11) Cold Plunge Conversation
(00:05:11) The Role of Entrepreneur in Residence
(00:07:25) Action Creates Information
(00:15:03) Resourcefulness in Entrepreneurship
(00:35:04) The Genesis of Audos
(00:40:34) AI Innovations
(00:41:41) Introducing Audos: AI Co-Pilots for Entrepreneurs
(00:42:28) Customer Delight Plan: From Inkling to Presentation
(00:43:33) Customer Interaction: From User Journey to Feedback
(00:46:05) Synthesizing Customer Feedback with AI
(00:46:54) Creating Your Own AI
(00:50:35) Diverse Entrepreneurial Ideas and Success Stories
(00:59:31) The VC Mindset – What Founders Should Know
(01:19:30) Final Thoughts and Upcoming Book Release

Learnings at Scale Trailer

Join Max Thilén as he sets out to learn from leaders and innovators around the globe across a range of disciplines. In each episode, guests share the tactics and insights that helped them reach escape velocity and what they’ve learned along the way.